Video is the perfect way to warm up leads because people get to know your face, hear your voice, and see your passion and expertise on display.
One of the most powerful, effective ways to do that is using video.
YouTube gets over one billion (with a B!), unique viewers, every month, which means it’s only behind Facebook as far as reach goes. And you can post that same video to Facebook, Twitter, Pinterest, your blog and more, to reach an even wider audience.
Online video can be watched by your ideal customer on her desktop computer, laptop, tablet or smartphone.
Benefits of Video Marketing
Videos are more engaging and attract people to your brand compared to other forms of content. With the right video content and marketing strategy, your brand can spread like wildfire.
We have already established that customers are more likely to buy a product after watching a video. What really triggers this?
Trust. Videos connect you and your audience in a more personal way compared to other forms of content.
Video allows people to get to know you and like you, so they can eventually trust you…
And we all know people do business with those they know, like, and trust.
Social Media Engagement
Engagement is very important in the digital marketing world.
If your content doesn’t drive engagement and traffic than your conversions will suffer.
If you produce relevant and educational video content that speaks to your ideal clients, I guarantee you’ll see an increase in your social media engagement.
Videos promote brand awareness, improve online presence, humanize a brand, boost engagement, build trust, and can be inexpensive and easy to produce, but the ultimate benefit of video marketing for small businesses is creating sales.
Video marketing WILL help increase sales for your business…give it a try and see what happens.
There are several reasons small businesses shy away from video marketing:
You might not know how to get started or maybe you’re unsure what kind of video would engage your audience.
You may not know how to create a powerful script that will educate, empower and entertain your ideal customer.
You may not have the experience or equipment. (You don’t want to post shaky, poorly-lit iPhone video on the web and risk looking unprofessional.)
You might now know how to best market your videos, so they get seen by the widest possible audience.
That’s why Just Local Marketing creates powerful Video Marketing Packages, designed specifically for small businesses and professionals looking to generate more online leads and grow their business.